Dragon Alliance creates performance eyewear inspired by action sports, blending innovation, durability, and bold, adventure-driven design.
It began in 1993 in the surf town garage of founder Will Howard’s Capo Beach, CA home, where a bold vision for crafting high-quality, high-performance eyewear and accessories that encompassed Will’s love for sea, snow and land was as impassioned a pursuit as chasing swells, shredding powder and ripping dirt.
Since the beginning, Dragon set out to be the leading eyewear and accessories brand in the active youth lifestyle market by supporting the best athletes with premier products, while remaining connected to core retailers and consumers. That mission still holds true today and remains to be the driving force behind our triumphs and heritage.
